Dubai, UAE
Campaigns
BTS Idol not Idle Campaign
This campaign leverages one of the most influential music groups in the world to amplify the conversation around the mental health crisis idols in the South Korean entertainment industry face. This campaign is aimed at raising awareness and creating change
Virtual Iftar Campaign
This campaign is centred around the virtual world, focusing on how to embrace culture and invoke a sense of community within the metaverse.
"The Hum" ICCO Campaign
I was fortunate to participate in the 2023 ICCO Global Creative Competition in collaboration with the United Nations Development Programme. The brief tasked me with creating a campaign to inspire change and hope in regard to climate change amongst Gen-Z and millennials.
Business & Marketing Plans
Armour Drive Business Plan
Armour Drive is a brand I created to combat the potential dangers of extreme heat and climate change in the UAE. This business plan explores many tools and explores the important business aspects of presenting a brand.
Levi's Digital Marketing Plan
I curated this Digital Marketing Strategy for Levi's utilising the RACE framework to maximise the efficiency of their Gen -Z targetted innovation line.
Brand Guidelines
Cycle Boost Brand Guideline
I created the brand "cycle boost" as an energiser for women on their periods. I loved working on this project because it allowed me to push my design skills to the limit and understand the intricacies of a brand guidline.
